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Wednesday, May 1, 2024

Pandora uses ‘Animal Crossing’ to launch new jewellery range

High street jewellery brand Pandora has taken to Animal Crossing to launch a new range of jewellery, bringing a themed island, new clothing items and more.

Not exactly the timeliest of launches, Pandora has decided to hop on the Animal Crossing bandwagon – using New Horizons to launch its new Pandora ME jewellery range.

Pandora’s themed island allows visitors to snag a range of custom clothing items inspired by the new jewellery range. You can also visit the new Pandora Factory, designed to match its Chiang Mai production facility.

According to the sixth axis, Pandora’s themed island was designed by Blarla Button and Lauran Carter with guidance from Pandora creative directors Filippo Ficarelli and Francesco Terzo. The island also includes homes that have been inspired by Charli XCX, Donté Colley, Beabadoobee and Cecilia Cantarano.

Here’s what you can expect to find:

Charli…

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