“Thai consumers know how to stay healthy, but starting and sticking with it can be tough. Brands can increase preference and loyalty by guiding consumers in making small, impactful changes to their daily lives. For example, our research indicates that 86% of Thai consumers seek fun in all aspects of life, so brands could look to gamify and incentivise healthy living by offering rewards in the form of points, vouchers or discounts. Given that 65% of Thais enjoy being early adopters of new technologies and 77% actively seek ways to simplify their lives, leveraging technology is a strategy that could help encourage consumers to form healthy routines.
“Thai consumers aren’t looking for a quick fix – slow, steady and sustainable wins the race, and the younger the consumer, the less likely they are to be strict with their healthcare routines. By making the process enjoyable, brands…
