Olay, the leading skin care brand in Thailand A subsidiary of P&G (P&G) builds a Digital Beauty strategy in response to the growing trend of skincare shopping online, joins forces with Shopee, an e-commerce platform in Southeast Asia and Taiwan. Expand awareness through comprehensive online marketing activities Ready to continuously boost sales promotion during the biggest shopping event of the year Shopee 11.11 Big Sale
Shivam Chopra, Olay Brand Director said, “Due to the epidemic situation which affects various business sectors unable to operate normally This is one of the key mechanisms that encourage consumers who have never experienced online. Be brave and open your mind to try more products from online channels. especially in the Southeast Asia region. including Thailand The beauty and personal care market still has many trends and opportunities for growth.
Therefore, it is important to understand the changing paths and needs of digital beauty consumers. Therefore, it is very important for business operations. in order to be able to design a strategy that meets your needs and compensate for the lost experience of offline shopping.”
Olay therefore proceeded to formulate a strategy to become Digital Beauty with full strength. In order to enable brands to grow in line with consumer trends of digital beauty, Olay has partnered with leading e-commerce partners, Shopee. and the availability of a comprehensive ecosystem continuously through an exclusive collaboration marketing campaign to create excitement and create a different shopping experience for consumers on online channels
As a result, the Olay Official Store on Shopee Mall has seen exponential growth in 2021 with more than 2x sales and 2x YoY growth compared to the same period. of the year 2020”
“And in the Shopee 11.11 Big Sale, which is considered to be the biggest shopping extravaganza of this Olay to enhance cooperation with Shopee To jointly develop the Digital Beauty strategy with creativity Whether organizing a co-brand campaign Content that is informative and entertaining making live streaming Game Mifications with the best deals and promotions To deliver a comprehensive Digital Beauty experience that will help create awareness interaction maintaining a good relationship and stimulate consumer shopping Olay believes that by 2021, Olay will be able to achieve online sales with a double growth rate compared to the previous year. of total sales.”
Follow Olay Official Store on Shopee Mall at https://shopee.co.th/olay_official_shop
