He said market research firm Kantar (Thailand) Ltd was hired by the DAAT to study advertising spending in Thailand last year and found that the four foreign social networks reaped huge advertising revenues.
The DAAT/Kantar estimated digital advertising revenues at:
– TikTok: 840 million baht
– Facebook: 8.691 billion baht
– Google 5.435 billion baht
-Line 1.633 billion baht.
Pawoot said foreign digital platforms could avoid reporting transactions in Thailand because clients often paid by credit card to their Singapore headquarters.
A total of 835 digital platforms in 15 business categories had been registered in Thailand as of September this year, according to the Electronic Transactions Development Agency.
