Consumer behavior that has clearly changed is the matter of spending. that consumers are increasingly turning to online channels instead of walking to shop at the store
Nielsen explores different aspects of consumer behavior. in various industries With a sample of more than 9,000 people found that the change in consumer spending especially online shopping behavior This is not just consumers choosing more online channels. But the products that consumers buy online have also changed.
Fashion (clothes, shoes and accessories)
It is still the most popular product that Thai people buy via online channels, growing 206% from 2019 or the year before the start of the COVID-19 outbreak, followed by convenience products. cosmetic group and electrical appliances These products are the most popular groups that Thai people tend to buy through online channels.
Health products group with the highest growth
health products especially supplements and vitamins It is a new group of products that consumers buy more through online channels. with a growth of 798% from 2019 to 798%. The main factor of growth comes from the COVID-19 outbreak, causing Thai people to have more health-loving behaviors.
Trending Products and Services – Restaurants and Food Ordering Apps
Work from Home has made the restaurant and food ordering app hot. There is a growth rate every year, with a 647% growth from 2020. In addition to more people living at home, convenience and speed are another reason why many Thais turn to online food ordering services. climb
Digital advertising market grows and Thai people trust in digital channels
Data from Nielsen Ad Intel** reveals that digital advertising spending is growing 11% from 2020. Many industries are pumping money into digital channels, especially convenience goods. and electrical products This reflects the trend of brands in spending more on digital advertising budgets.
Nielsen also discovered that The digital advertising model is a channel that netizens trust, with 41% considering buying the product they see in an online ad, and 38% making the decision to buy it immediately. after seeing an ad on the internet
Shows that brands advertise through digital channels. is a channel that Thai people accept But it’s also a challenge for brands these days. to find a strategy what to do for the creative that we have released meet the target group and like the consumer at the same time In an era where the online world is more limited
whether it’s about privacy or other issues As a result, many brands have introduced technology to help measure results and identify their target audience. Including Digital Ad Rating *** that will allow brands to visualize the target audience of the released advertising that meets expectations and is worth the money down or not. It also allows brands to understand the nature of netizens more.
