New privacy rules affect businesses globally
Apple’s iOS changes are affecting not just companies like Facebook but their many advertisers. With Android set to follow, what can advertisers do?
When Apple announced in June 2020 that they were changing their privacy settings, few were aware of the full implications. Even at the time of the release of these new privacy settings in April 2021, it made few waves in the media. Some changes in ad targeting behaviour were noticed and Facebook (sorry, Meta…) started to mention that this could affect their bottom line, but overall, the world was busy with other things.
In fact, it was not until Facebook announced the effects of this change on their business that the full scope truly…
