Nielsen Reveals Digital Consumer Information: Understanding Digital Consumers • Thumbsup

Nielsen Thailand reveals information on 3 main trends in the digital age of consumers in Thailand. Found that shopping has shifted mainly to online. If there is a good discount on the platform or brand that brands and marketers Directly pointing the ad stream will surely bring good results. Including the need to accelerate the increase of privacy in order to make online customers feel confident.

We have witnessed a dramatic shift in consumer behavior throughout the past COVID-19, with the most noticeable shift in behavior in consumer spending. More and more consumers turn to online channels. According to a Nielsen CMV survey, 1 in 3 Thais currently shop online. and the rate has increased from 2019 to 190%

Promotion that is most liked by online shoppers is a discount coupon followed by a shipping discount and monthly promotions such as 7.7, 8.8. When asked about the channel to choose to shop online, more than 60% of Thai people choose to shop through E-marketplace followed by social media and apps of department stores and stores.

The ads were spot on, the results exceeded expectations.

Can digital advertising really make netizens buy things? 38% of Thai people buy products immediately after seeing an ad on the internet. At the same time, advertising through influencers or net idols is growing, with 14% of Thais buying products as recommended or advertised by net idols.

When asked about the most trusted advertising channel, it was found that brand websites were the channels most trusted by consumers (33%), followed by TV media. and sponsorship, while SMS or mobile text advertising 44% of consumers do not trust advertising from this channel. Because consumers are afraid of spam messages. or deceptive messages. The Trust in Advertising report finds more information on how the theme of advertising affects consumers. The themes most liked by Thai people are real-life situations, especially millennials who are particularly fond of this type of advertisement. While themes that sell sexiness or glamor are less popular among all age groups.

Privacy comes first.

Thai people value privacy online. Nielsen found that only 19% were willing to let every app/website track their behavior, 57% allowed some apps to track them, and 20% didn’t allow apps or sites to track or track behavior at all.

It can be seen that some consumers are willing to give information to brands, meaning personalized marketing is still important today. Consumers also want to feel special. want the brand to please Marketers need to be able to respond to new offerings. Today’s marketer’s challenge is how to understand and engage with consumers. Under the condition that consumer privacy comes first.