Nielsen advises media group partners It’s about measuring a potential drop of as much as 6% TV viewership and plans to complete the renovation of the backyard tool among 10,000 TV viewers this month.

The method for adjusting measurement began in February. Due to the number of viewers of TV programs (Total Usage of Television time or TUT) decreased by 2% – 6% while the tool used to measure the rate of individual TV traffic (Persons Using Television metric or PUT) is 1-4%.

Nielsen and Media Rating Council also revealed: Advertising revenues continue to drop by hundreds of millions of dollars. In the TV business This prompted Nielsen to rethink the audience numbers during the COVID-19 outbreak. This was a challenging time to measure views at that time.

Add tools to measure results at home.

To improve Nielsen’s measurement tools, It is another proposal that Nielsen sees will improve the accuracy of the results of the check, but Nielsen’s Kim Gilberti thinks we want the results of the survey to be accurate. But the more you go back in time to check the more information The less accurate the hypothesis that we had previously made, the less accurate. There will be more than 9,400 homes identified as having storage issues, which have been investigated and are expected to be completed by the end of May.

However, Nielsen’s efforts to renovate a home TV control panel in conjunction with a customer network. This caused TV producers to take even more pressure from this tool. If audited, it found that the numbers for the month of April measured the data as lower than what they should have been. The TV business network will also be billed by Nielsen for providing information about views throughout the epidemic and inaccurate user behavior. Because that affects other industries Which has continuously put down advertising spending

Origin: Adweek

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