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Friday, March 29, 2024

Adopted for the modern lifestyle

Original Model 5402 in a hand-finished stainless steel body with an integrated bracelet.

In the early years of the quartz crisis, Audemars Piguet stirred sensation along with criticism by introducing a stainless steel model, priced like a gold timepiece, at the 1972 edition of the Swiss Watch Fair in Basel.

The independent watchmaker looks back on the original Royal Oak and its reinventions to remain relevant over 50 years.

Former managing director Georges Golay revealed in an interview in 1982 how the Royal Oak was conceived following the suggestion of general agents who doubted the marketing value of gold alone for the promotion of luxury timepieces.

“They did ask us to design a stainless steel wristwatch more in…

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