Amazon Global Selling Reveals Strategies for 2023, Helping Business Move On which access to new sources of information It will help Thai businesses build more brands in other markets around the world. With the support of Amazon Global Selling, access resources and support tools at every stage of your business.
Amazon continues to enhance the potential of businesses in Thailand to continue to be successful. By serving brands at all levels, both entrepreneurs doing ancillary business to businesses looking to accelerate growth through cross-border e-commerce. Currently, nearly 2 million SMEs on Amazon are independent entrepreneurs, accounting for more than half of all products sold on Amazon stores.
According to a survey conducted by AlphaBeta in early 2022, the value of business-to-consumer (B2C) e-commerce sales received by Thai companies selling overseas has the potential to more than double by 2027 if businesses These are also aimed at creating markets in cross-border e-commerce. The share of e-commerce sales for Micro-SMEs is expected to be 31% by 2022 and is likely to increase to 79% by 2027.
This year until October The Thai seller has sold more than 5 million products to customers around the world through Amazon stores.
Anand Palit, Head of Amazon Global Selling Southeast Asia, said many SMEs who are selling online are gearing up for the opportunities and market share of growing cross-border e-commerce. fully Therefore, Thai businesses should seize the opportunity to take advantage now.
There are many opportunities in the global market. And Amazon offers tools and services that can help Thai businesses build the foundations to accelerate sales globally.
“Our strategy to help Thai businesses succeed in the coming year. is to introduce tools, resources, and add support. To empower independent entrepreneurs to set big goals And make Amazon one of the best places to grow your brand. Our goals also include greater collaboration with all sectors. to promote the success of Thai businesses in the future.”
The four main initiatives are:
- Supporting Thai businesses in their cross-border digital transformation through Amazon’s global scale and resources. Amazon currently covers 22 stores, ships products to more than 200 countries, and has more than 400 fulfillment centers around the world.
- Cultivate entrepreneurs and support the success of brand builders. Worldwide sales will enhance the seller program. And it will expand opportunities for sellers to connect and exchange both online and offline.
- Introduced innovative tools and services to empower Thai businesses, such as branding tools such as Brand Registry and Brand Stores, Premium A+ Content, Product Opportunity Explorer.
- Giving Incentives From Amazon To enable Thai businesses to start on their cross-border e-commerce journey, for example, offering benefits up to USD 50,000 in support of new sellers. which includes Fulfillment by Amazon and Amazon advertising credits to help Thai businesses start their cross-border e-commerce journey easier.
More than 28,000 people value their support for sales partners in building businesses in Amazon stores. And Amazon continues to expand and update various knowledge content in Amazon Seller University continuously. By offering digital and in-person educational resources to early-stage entrepreneurs and sellers, the Amazon Global Selling team in Thailand leverages these global resources to provide a unique service to SMEs. In Thailand, such as Seller Support and Thai-language content on Seller University, the team is dedicated to helping Thai businesses reach and expand their international markets by offering their products globally through the Amazon website.
