LINE summarizes the overall picture of usage of the platform throughout 2020 on consumer behavior, showing that Thai people use LINE in their business and lifestyle communication. This shows that Thais are better adapted to the COVID-19 situation in response to the New Normal Lifestyle
From the past 63 years, it has been shown that LINE is a real part of Thai people’s lives.Thai people love to use LINE for both personal and professional lives. This is different from other countries where LINE is usually used only for their daily personal lifestyle. This behavior causes the numbers of LINE Call, LINE Group Call, and LINE usage on computers. Extreme highs during the COVID-19 situation Heavy epidemic in the second quarter of the year
And when there is a lock down Bringing home work behavior (Work From Home), LINE has developed and released the LINE Meeting feature that facilitates meetings via LINE in September. It became popular with 22 million meetings created through LINE Meeting in Thailand within 3 months of the release of this feature. It is the number 1 peak usage in the world.
As for LINE for business, LINE has become an important channel for doing business online for Thai people. The use of LINE Official Accounts soared to 4 million in May, and the number of merchants using the My Shop tool to open their LINE Official Accounts increased 48% per month. Number of users More than 9 million shoppers visited the online store created through the MyShop tool within a year.
In the meantime Timeline pages in the LINE app have become a new social source for Thais to create and view content during the COVID-19 epidemic. The content views on stories on the timeline were 27% higher than the previous year (compared to Dec. 63 and Dec. 19) as well as an ad in the chat page Also known as Smart Channel, it has become the preferred advertisement on the LINE platform for marketers. With annual growth YoY of ad revenue for this position hit 512%.
With the goal of helping entrepreneurs People doing business in Thailand, whether small or large. To be able to continue business Despite the great crisis of the year, LINE Thailand has organized a seminar to educate and understand on digital issues. Which is the salvation of Thai entrepreneurs In an online format for many organizations and business continually.
Whether it is LIVE LINE for Business in April. And revealing big solution trends How to survive the Thai business after the crisis at LINE Thailand Business 2020 in October last Including a list of trends discussing Interesting business tips for Thai SMEs such as SME Biz Talk that are held regularly every month. That each work has been well received With almost all major views
Quality content satisfying Enhancing Thai lifestyle in the New Normal era
In terms of content, LINE TV has exported its contents to overseas markets in 28 countries around the world as LINE TV Original Content or 22 contents created by LINE TV itself. Declaration of the quality of the Thai series Continuing to compete in both domestic and international awards throughout the year, for example, the series “Mother Call Me… Mom” was nominated for more than 7 categories at the Asian Television Awards 2020 earlier this year.
In addition, LINE TV is also an important platform to awaken the trend of content from Series Y or BoyLove until it becomes more and more popular, with total content viewers reaching 19 million on LINE TV in the year 63.
For LINE Today, it has also grown in popularity. During the log-down period at the beginning of the year The amount of content readings on LINE TODAY increased 24.5% (compare Jan. In particular, the lifestyle content increased 34% and the entertainment line 11%. The media showed the popularity of content for Thai people in another aspect that occurred during the famous period. say
In addition to special content, update the COVID-19 situation And symptom assessment content Which was the content ranked among the most readers during that time. In addition, LINE TODAY has also added features Revised the appearance of new applications in the middle of the year. This results in a 36% increase in the daily read readings.
Another service that is considered to be popular and featured. Create colors for using LINE for communication quite a bit this year is LINE Melody ringing service. The ringing sound when calling via LINE, this year has doubled the number of songs. Expand the music base to variety It covers more, whether it is country music, indie, K-pop, etc. And there is also a further development of features.
For example, opening the function of sending songs from LINE MELODY as a birthday gift via LINE has resulted in a 187% increase in the number of buyers (compare Dec. 62 and Dec. 63)
In addition, LINE WEBTOON, the popular free online manga platform from LINE, has been a success. Create a new phenomenon Send two popular cartoons like ‘Fairy secret‘ and ‘Sweet Home’ Created as an online drama series on leading platforms such as Viu Thailand and Netflix, and received a tremendous response on social media. Considered to expand the digital manga readers base through a large drama series. And is a guarantee of cartoon quality on the platform as well
Improve the quality of life of Thai people, taste, shop, spend anything easily. More comfortable than you think
The big business movement of the year 2020 is inevitable that the announcement of the merger between LINE MAN and Wongnai in the middle of the year is the move to expand the scope of LINE MAN’s services to meet the needs of the life assistant Remembering users’ day to complete and more efficient, until now LINE MAN Wongnai has expanded its service area to cover 36 provinces across Thailand. With a record growth rate of 5 times in a single year
In terms of financial systems, shopping and spending for Thai people, LINE continues to give priority. Continuing to improve the quality of life of Thai people to taste, shop, spend anything easily. More comfortable than you think With a major change in the appearance of the Home page and the Wallet page in the LINE app in July. Giving users access to services
In terms of lifestyle, faster on the Home page and to shop, spend, pay more conveniently on the Wallet page, including the continuous improvement of the system and expanding the partner base of Rabbit LINE. Pay, a mobile payment platform on the Wallet page in the LINE app, that has brought Rabbit LINE Pay’s current users a jump to 8 million users, along with 3 hundred thousand merchants nationwide.
Another highlight this year The launch of LINE BK, Thailand’s first full-featured social banking in October, is a massive collaboration between LINE (invested through LINE Financial Asia) and Kasikorn Bank. (Invested through Kasikorn Vision Co., Ltd. or KVision) that merges the leadership in digital banking of Kasikorn Bank. Match the power of the leading digital platform, LINE, with over 47 million users.
After only 2 months of service, the number of users surpassed 1 million, moving towards the goal of becoming one of the top five services in the credit service business within five years.
In 2021, LINE will continue to strive to create happiness for Thai people. And ready to be an important platform in Thai lifestyle To have convenience in daily life Whether with existing services An extension service that creates diversity and benefits to more users. Including new services Many more that will create a good experience For Thai people and businesses Of Thailand to many more
