Google Marketing Livestream has introduced new innovations. about digital marketing on the Google platform, including launching several new tools. In 2021, there are 3 interesting tools that Thai marketers can use.
- Get to know your customers better through ads with Insight Pages.
Understanding customer insights has always been one of the key needs of marketers. Insight pages make it easier than ever for advertisers on Google to access these insights. by organizing the data to be suitable for analysis and division of topics to be able to use it to the maximum benefit such as competitor analysis Product demand forecasting consumer interest Ad viewer insights and campaign insights
- Improve your ad performance with Performance Max.
The automation of ads on the Google platform allows brands to spend their budgets more cost-effectively and efficiently with a variety of functions. For example, the automation system to select quality keywords through Broad Match Keywords, match them with the right ads in Responsive Search Ad and optimize the budget through Smart Bidding, at the same time can increase conversions up to 20. % in equal cost
Performance Max is a campaign type that brings Google’s best automation to manage advertising across YouTube, Search, Display, and Discover campaigns simultaneously, helping you achieve better results and save time. If advertisers are interested in trying Performance Max, contact your Google team or fill out the form here.
Performance Max brings together the best of Google’s automation to manage advertising across YouTube, Search, Display and Discover campaigns simultaneously.
- Advertise YouTube and TV with more accuracy with the TV in Reach Planner.
Video content plays a huge role in today’s advertising. Marketers are trying to find ways to take advantage of different channels. Together for maximum efficiency, Google has developed a system to help with planning the reach and frequency of video content. From digital channels like YouTube or Google Video Partners and traditional channels like television through the TV in Reach Planner tool, advertisers can plan more efficiently and accurately. This tool will be launched in Thailand at the end of June.
Source: google
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