Ms Sirinit said that 80% of TikTok users in Thailand shopped on the TikTok shop during mega sale seasons in 2022.
So-called “shoppertainment”, where content and commerce converge on a platform, has become the next era of online commerce, expected to be worth US$1 trillion across Asia-Pacific by 2025, says Sirinit Virayasiri, head of business marketing for Thailand TikTok.
According to a survey by Toluna, 97% of Thai users of short video platform TikTok responded during the sales season after watching advertising on TikTok. The research found TikTok users are 3.5 times more willing to spend 10,000 to 17,600 baht during the mega-sales season compared with non-TikTok…
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