New Line unit to diversify revenue

Emphasis on stickers, music and horoscope

Line, the most popular messaging app in Thailand, has formed a new business unit emphasising stickers, music and horoscope services to sharpen its focus on this consumer segment.

The move comes as Line diversifies its business to seek alternative sources of revenue in addition to advertising as brands limit their advertising spending.

“The new business unit was established to offer content and provide direct services to consumers as the company diversifies revenue besides advertising from commercial businesses, which currently contribute 50% to the company’s revenue,” said Norasit Sitivechvichit, vice-president for commerce at Line Thailand.

The consumer business is projected to become the company’s major revenue source in the next five…

New Line unit to diversify revenue