New firm won’t rush to ally mobile services
No timeline for TUC, DTN consolidation
Despite a planned merger between True Corporation and Total Access Communication (DTAC) later this year, each company’s mobile services are not likely to be unified into a single brand for almost two years to provide more time for the transition and ease confusion among consumers, said a True executive who requested anonymity.
This means the merged company will operate two separate mobile service brands for a period of nearly two years.
The source said the two firms have yet to discuss a timeline for the consolidation of True Move H Universal Communication (TUC), True Corporation’s mobile services arm, and dtacTriNet (DTN), DTAC’s mobile services unit.
Meanwhile, the newly appointed board of the National Broadcasting and…
