MXP Grows In Asia With Investment In Thailand’s Spotlight PR

BANGKOK — MXP Ventures has backed its second agency in Asia, Thailand’s Spotlight PR, which will use the investment to expand its regional reach and services.

The agency will rebrand as Spotlight Communications Asia, reflecting its offerings beyond public relations including KOL management, content creation, social media, and digital marketing.

MXP’s backing will also enable Spotlight to expand its footprint in Southeast Asia in 2024 to cover strategic markets such as Vietnam and Singapore.

Founded in 2020 by Shaun Son Pham, Spotlight PR is a full-service public relations agency that has worked with both established brands and startups, including Netflix, HBO GO, Cartoon Network, DC Comics, Amazon, SAP, Amity and Tesla.

“Southeast Asia is a fast-growing market and we are thrilled to partner with Shaun, who speaks three languages, and brings a truly global business perspective and…