SiteMinder research reveals plans and motivations that will impact accommodation globally
Roughly 88% of Thai travellers intend to travel at least the same amount as they did over the past year, including 53% who intend to travel more, according to a survey by SiteMinder, a global hotel commerce platform.
The number of Thais planning to travel only internationally has nearly doubled, from 26% last year to 49% this year.
The figures come from the Changing Traveller Report 2023, which SiteMinder described as the world’s largest consumer research survey on accommodation.
Interviews with more than 10,000 travellers in Thailand and 11 other countries uncovered four key characteristics underpinning the travel plans and motivations that will influence the global accommodation industry over the coming year:
The…
