More and more Americans are taking a liking to Thailand’s edible insects, according to Thailand Department of International Trade Promotion. The department’s director-general, Phusit Ratanakul Sereroengrit, told TNA that the department found from its survey on Thai export opportunities that insect consumption was growing steadily and significantly in the US.
Phusit has suggested that insect products should be marketed through restaurants, since they used the insects as ingredients. He said Mexican Americans should particularly be targeted for marketing, since they enjoy using insect products in their ingredients. Phusit added that the products should also be marketed through e-commerce channels like Amazon, eBay to reach consumers directly.
“For the US market, edible Thai insect products should be developed and diversified. There should be ready-to-eat products, snacks and…
