There is little doubt that the team behind ‘Mission: Impossible – Dead Reckoning Part One’ went all out to promote the movie to anyone who would listen. In the post-COVID world where a lot of films sneak into cinemas with little fanfare, it was pretty refreshing to see a team go all out – the cast were doing breakfast TV appearances; billboards were everywhere and Tom Cruise was doing guest appearances in front of landmarks right around the world.
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