The meetings, incentives, conventions, and exhibitions (MICE) revenue forecast for the Thailand Convention and Exhibition Bureau (TCEB) has been lowered to 96 billion baht. This is less than half the recorded figures for 2019, mainly due to a sluggish response from the Chinese market.
TCEB’s president, Chiruit Isarangkun Na Ayuthaya disclosed that despite the strong comeback of MICE travellers from Europe, India, and South East Asia, the return of the Chinese market is essential in meeting previous projections.
Several unfavourable factors, including a limited number of flights and a slow visa application process for groups, are reportedly undermining the growth of the Chinese Mice market. Additionally, the Chinese government’s push for increased domestic spending to bolster local consumption has boosted China’s MICE industry, trickling down…
