Ms Prae said Facebook Thailand would continue to invest in artificial intelligence (AI), mainly in the area of recommendation AI infrastructure.
Facebook Thailand advises brands to leverage new technologies in augmented reality (AR) and video to provide consumers with a hybrid shopping experience, according to Prae Dumrongmongcolgul, country director at Facebook Thailand.
Ms Prae cited Meta Foresight’s 2023 Culture Rising report, which analyses the preferences and expectations of younger shoppers categorised as millennials or Generation Z (Gen Z), described as “global early adopters”. The respondents included Thais.
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