The wildlife trade monitoring network (TRAFFIC), Thailand’s Department of National Parks, Wildlife and Plant Conservation (DNP) and the United Nations Development Program (UNDP) have jointly launched the ‘Mercy is Power’ campaign to fight the buying and owning of ivory and tiger amulets, ahead of World Tiger Day on 29 July 2021.
DNP Director General Thanya Netithammakun said, as the DNP’s mission is to conserve, promote and restore forest resources, wildlife and plant species in forest areas, the campaign will persuade people to rethink and change their attitudes and behaviors towards the use of ivory and tiger amulets. This directly contributes to the department’s effort to combat the illegal wildlife trade.
UNDP Resident Representative to Thailand Renaud Meyer said social norms around wildlife products are evolving. More people are beginning to understand that buying…
