Rapid changes from digital disruption coupled with altered consumer behaviour has resulted in shifts in consumer expectations as the Marketing 6.0 era unfolds, which includes multiverse marketing.
This postmodern marketing approach will let consumers buy products through a seamless experience in the physical and digital worlds, according to the Marketing Association of Thailand (MAT).
Digital disruption, the power of new generations, and a fragile economy and society lead to fast changes in consumer behaviour that drive customers’ needs and expectations, said MAT president Buranin Rattanasombat.
The behaviour, needs and…
