Marketing in Thailand as a Foreigner: Volume #1 The Legend Thai Ads

Press Release

Sometimes, It’s Okay to Wear Socks and Sandals.

Matching socks and sandals is a universal fashion faux pas, but it is more severe in Thailand. They keep you warm and cold-free during winter, but we never merge them with sandals or flip-flops because it is confusing when you live in a country where the equator is only 15 degrees below. You are overly afraid to be unrelatable and thus conform to the locals. It is only natural to do so because we are all humans, but please do not apply this to marketing. Marketing localisation sounds nice if you do it precisely with the right amount, but can you compete with the Thais who know better, or will you be willing to look like any other Farangs who use an identical localisation strategy? This series of articles will make you embrace your foreign oddity or stick to what you might know best rather than only blindly…