Following a successful venture into outer space with the Venture Beyond theme in 2022, Penfolds is now delving into the world of deep-sea exploration with the launch of its second global theme — Venture Beyond 2023. This undiscovered territory opens a new world of playful experiences and immersive activations, designed to engage and ignite the imagination of luxury consumers around the world.
Penfolds chief marketing officer Kristy Keyte said: “We are proud to unveil our new global thematic ‘Venture Beyond 2023’ to the world. Driven by self-belief and pioneers by nature, Penfolds continues to journey into the unknown, looking beneath the surface to explore the depths of possibility. Our latest venture into the deep sea is a testament to this, allowing us to activate our brand values and DNA in unexpected, creative, and consistent ways across global platforms.”
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