Mainstand Creators (Thailand) Co., Ltd., online sports media and Content Creator, announces marketing strategies towards becoming a full Content Creator Hub, providing a One Stop Service for marketing in the sports media industry that Fully integrated with the launch of Frontman, the 15 Mainstand brand ambassadors
Mr. Kanaphol Techaruangporn Chairman of Mainstand Creators (Thailand) Co., Ltd. revealed the direction of the business that “Now Mainstand is entering its fifth year, where Mainstand’s goal is to be a sports media that reaches everyone. So we try to create different channels to reach everyone. Mainstand now has the main online channels that are growing very fast as a sports media: Website, Facebook, Youtube and TikTok, which are trending nowadays, including Instagram and Twitter in development Each channel will produce content according to the viewing behavior of that channel.”
“In addition, we also have experience in managing program charts. and produce programs for digital TV Currently, we have talked with digital TV on many channels in order to bring sports content including sports variety programs into new channels to make sports more accessible to everyone. And there is also a plan to expand one more channel. is a radio channel which are discussing several models Whether it’s going into program management, time rental, or contract production.”
“And the direction that we want to go next year is another story. We aim to create a unique experience in collaboration with both public and private organizations To create and raise the standard of sports media to be valuable And it is an important tool in marketing to customers in order to increase the experience of marketing strategies that are more diversified and multi-channel, such as doing Sport Comic Journalist, etc., which should be colorful. and a novelty in the industry for sure.”
Mr. Rot Puttakhun Chief Executive Officer of Mainstand Creators (Thailand) Co., Ltd. revealed that the step towards becoming a Content Creator Hub in full, “Mainstand started to grow from being an Online Publisher that uses passion in work. continually in various conditions, including adapting to customers and adding more services for customers to choose from by being a Content Provider for many customers whether private or public for example We went to make public relations for the Sports Authority of Thailand. And for the private sector, they have to make online content. including helping to maintain the online system for many groups of customers, not limited to customers who are interested in doing Sport Marketing only. Including a back-end system to track performance Which has been well received by customers in the past 2-3 years.
During the fourth quarter, we want to collect our strengths to extend our service to our customers by planning a strategy that we will be Content Creator Hub, providing a One Stop Service, which means that customers come to us and find every service. desired Whether it is a strategy to use marketing tools for maximum efficiency. content production full publicity And recently, we have introduced 15 Mainstand brand ambassadors we call “MainStand Frontman”, which in addition to strengthening Mainstand. It will also expand the target audience and connect more between our customers and the target audience. with influencer marketing.”
“In order to make a difference in marketing strategies for customers That’s why we use the strengths of Mainstand that we have expertise in Sport Marketing because we have grown from this particular industry. What is interesting is that most of the sport marketing in Thailand is outside the sports industry. So our understanding of the sport is limited, but for Mainstand we think we have more depth than other marketing. for example Nowadays, all marketing is similar, but before marketing, there was only brand awareness which was done only for sports clubs. The device is not used in the sport marketing in full. with some limitation or understanding Indeed, Sport Marketing is not limited to creating brand awareness with sports clubs, but can also be linked to the lifestyles and fan interests of each sport as well.”
“For the revenue management model of having Frontman at our agency, it is undeniable that we have more people in our structure. We have to look at both: generating revenue for the company and generating revenue for our Frontman or Influencer. We have a management approach in a model that will generate income and grow together. I think this is an interesting model. Our Frontman serves to add value to our customers’ products. and connect with the target audience At the same time, Mainstand sees it as our responsibility to create value for our Frontman. So what we will do is we will make our influencers more valuable and grow with the content we will do. When these two parts grow It will generate income together.”
side Mr. Wattana Ngernmeen Chief Operating Officer of Mainstand Creators (Thailand) Co., Ltd. spoke about the purpose of having 15 Frontmans saying, “Having a strong platform or communication channel alone is not enough. Communicate with the target audience The most important point is to have a person that he can easily touch and can reach the way he wants. It’s where we need a Frontman who will act as the connection point between us and the target audience as much as possible. Because it will allow the target group to reach and understand us as much as possible. And in order for us to reach everyone’s goals, our Frontmans come in multiple generations. Each person has a clear character. But what we all have in common is our passion for sports and being a sport lover, so our frontman includes all generations of sports professionals.
And the challenging part is that when we have a lot of Frontmans, what follows is content. Many interesting things happened. both in the part of the online channel and according to the program on digital TV channels that we are working together in many ways Which I want you to wait to follow the line-up of each program soon.”
