Lotus & Luna, a San Diego artisan beachwear and jewelry brand, hasn’t encountered a scrap of fabric it couldn’t breathe new life into.
The company has built a following around its story of sustainability and working with artisans in Thailand to handmake its popular beaded jewelry and clothing that’s resonated across many core surf shops.
It’s come a long way from being a start-up, with a matured vertical manufacturing operation that’s made it nimble against competitors and agile enough to seize on changing marketplace trends.
Pants and single bracelets are seeing rapid growth, with the business expected to end the year up anywhere from 30% to 40% across the roughly 2,000 accounts, or under 5,000 doors, the brand is now sold in. Within the core, that includes Hobie, Sun Diego, Heritage Surf & Sport, and O’Neill among many other wholesale partners.
“I…
