Must admit that creating trends in the online world of Shopee The well-known e-commerce platform in SEA has a team that can generate opportunity and churn out the best hashtags every time. If anyone is an online surfer like Twitter and Instagram. whose main user base is teenagers Hashtags generated by the Shopee team must be seen in the top 3 every time a big campaign is approaching.
From the 10.10 promotion campaign on October 10, 2021, this is another good example as well. Wisesite (Thailand) Co., Ltd. collects interesting data through the ZOCIAL EYE tool. From September 22 – October 10, 2021, the top 10 hashtags included in this 10.10 campaign are:
- No. 1 #shopee1010withmew
- 2nd place #shopeemew1010
- 3rd place #mewshopee1010
- 4th place #shopeeth
- #5 #shopeeth1010
- #6 #mewsuppasit
- 7th place #shopee1010, a famous brand to be in a relationship with
- 8th place #Mew Suppasit
- #9 #lazada1010
- #10 #lazadath
The 1-8th most popular hashtags came from Shopee and 9th-10th came from Lazada. When looking at the volume of social messages about the campaign, there were 7,795,710 Engagements, which when Compared to the 9.9 campaign, a reduction of 40.75% reflects the country’s overall economy where people need to manage their expenditures long-lasting impact from the COVID-19 crisis. 22 August – 9 September 2021 and 22 September – 10 October 2021*
The posts that received the most engagement came from artists, celebrities, and Y-series actors. which uses Instagram as the main communication channel, with the top 8 being promoted by Shopee campaigns.
1st place, Mew Suphasit 413,263 Engagement
No. 2 Boon Nophanat 213,336 Engagement
3rd place Bonz Nadol 165,416 Engagement
4th place, Mick Methus, 157,873 Engagement
5th place, Khao Tang Thanawat 145,145 Engagement
6th place, Attaphan 143,813 Engagement
No. 7 Beaver Patsaphon 129,634 Engagement
8th place: Yin Anan 126,408 Engagement
No. 9 War Wanarat 123,944 Engagement
10th place Win Thanakom 123,873 Engagement
In addition, it was found that the mid-tier influencers (50,001-500,000 followers) were used mainly to promote their campaigns, accounting for 12.4%, followed by the Micro group (10,001-50,000 followers). accounted for 10.8% and the Nano group (1,001-10,000 followers) 7.8%
reflect that Creating a trend in the online world that can happen on social media. It is necessary to work in a blended manner, that is, choose influencers, both large and minor, as well as create opportunities for people in the online world to feel close to the brand’s presenter. and encourage shopping which the actors of the series Y Still creating a good trend continuously in the online world.
*Data analysis via ACCOUNT LABELING feature, ZOCIAL EYE tool.
