Park Jin-young, founder and lead producer of JYP Entertainment, poses with a Sioris makeup product. [SIORIS]
Sioris, a local cosmetics brand invested in by K-pop agency JYP Entertainment, announced Friday that it will expand its business to six more Asian regions.
It will open in Sephora stores both on and offline in Singapore, Malaysia, Thailand, the Philippines, India and Indonesia.
In Korea, the brand currently sells its products through online shopping channels like Olive Young and 29CM.
Sioris launched in 2017 and promotes its products as organic, claiming they are made from “fresh” ingredients and use “zero-waste” packaging.
Park…
