There is only one month left for the Bangkok governor’s election. Many social listening companies collect information about the “voices” of the city people, who are keeping track of who will win.
RealSmart, a digital agency, has also conducted a survey on the voices of netizens through Social Listening, a tool that helps listen to the voices of people online on various online platforms. including the tone they speak in positive and negative aspects It is considered to listen to the sound carefully and understand the needs of the people very well.
Mr. Ukit Tangsubkul, Co-Chief Executive Officer of Real Smart Co., Ltd., said, “Social listening is one of the most important tools for digital marketing professionals. used to manage information And it can be used to listen to people’s voices on social media across multiple platforms.
By applying the information about the election of the Bangkok governor this time, it will cause resonance in social media. which express opinions about the candidates, personality, ideas, policies, including reflecting on problems that should be solved quickly.
Social listening technology will help filter the noise from the real voices (Voice) of people discussing issues related to the Bangkok gubernatorial election. on online channels from many platforms, allowing Bangkokians to see the reality of various issues that were brought up to discuss and is being interested in another election
This survey User area not specified And collect data from many platforms such as twitter, facebook, website, youtube, Instagram, etc. from February 1 to April 7, 2022, found that there were 1,297,072 messages about the election of the Bangkok governor. Most of the discussions were about candidate policies that differed in each perspective, both positive, negative, and general.
- Twitter – 55.11%
- Facebook – 40.16%
- Website – 3.86%
- YouTube – 0.44%
- Instagram – 0.18%
- pantip – 0.08%
- blockdit – 0.07%
- TikTok – 0.07%
- webboard – 0.02%
Candidates with the most mentions online
1st place, Mr. Chatchart Sitthiphan, mentioned 729,388 messages or 56.23%
2nd place, Mr. Wirot Lakkhanaadisorn, mentioned 228,808 messages, representing 17.64%.
3rd place: Pol. Gen. Asawin Kwanmuang was mentioned in 180,163 messages, representing 13.89%.
4th place, Mr. Suchatwee Suwansawat was mentioned 46,560 messages or 3.59%.
In 5th place, Miss Rosana Tositrakul was mentioned 43,292 messages or 3.34%.
6th place, Mr. Sakolthiphatthiyakul was mentioned in 32,533 messages, or 2.51%.
7th place: Lt. Col. Sita Tiwaree was mentioned 27,845 messages, accounting for 2.15%.
8th place, Mr. Thanetwongsa was mentioned in 1,603 messages, accounting for 0.12%.
9th place, Mr. Supachai Tantikhom was mentioned 1,057 messages, representing 0.08%.
10th place, Mr. Weerachai Laoruengwattana was mentioned in 939 messages or 0.07%.
Characteristics of speaking about candidates for Bangkok Governor (positive, general, negative)
1. Mr. Chatchart Sitthiphan was mentioned 729,388 messages, divided into 213,005 positive messages, 490,020 general messages, 26,363 negative messages.
2. Mr. Wirot Lakkhanaadisorn was mentioned 228,808 messages, divided into 25,090 positive messages, 177,081 general messages, 26,637 negative messages.
3. Pol. Gen. Asawin Kwanmuang was mentioned 180,163 messages, divided into 22,001 positive messages, 152,610 general messages, 5,552 negative messages.
4. Mr. Suchatwee Suwansawat was mentioned 46,560 messages, divided into 1,953 positive messages, 41,890 general messages, 2,717 negative messages.
5. Ms. Rossana Tositrakul was mentioned 43,292 messages, divided into 2,211 positive messages, 38,671 general messages, 2,410 negative messages.
Source: Real smart
