Stop-Drink Network Thailand has raised concerns about liquor corporations’ use of music marketing tactics to advertise their products. Teera Watcharapranee, the network’s director, unveiled that a network survey revealed beverage enterprises leveraging music marketing to fuse artists and performers, conducting concerts to boost their product’s visibility, particularly across social media platforms.
The investigation was carried out during the Songkran festival on April 13 and 14. Volunteers were dispatched to scrutinise the marketing efforts of three substantial alcoholic beverage producers. The events were hosted in and around leading shopping centres, restaurants, and nightlife hotspots. Many of these events were complimentary concerts, while others necessitated an attendance fee.
Watcharapranee highlighted that these companies had adopted a…
