LINE launches MyRestaurant, expanding its platform Helping a restaurant through a crisis

LINE continues to develop tools for Thai SME entrepreneurs, launching a new solution, MyRestaurant, digital tools to help restaurant businesses Including a restaurant management solution, customer information management Aimed at increasing sales opportunities Generate more income for entrepreneurs

Restaurant business It is a business of enormous value in the Thai economy. The total value in 2020 is approximately 400 billion baht and is expected that the value in 2021 may expand at a low level of about 1.4 – 2.6 percent from 2019 (Reference: Kasikorn Research Center 2021).

As the environment of the COVID-19 epidemic persists, SME restaurant operators to small street food or street food with storefronts are among the groups that are most affected. very Because there may be fewer factors in funding, knowledge and tools to survive the crisis than other large restaurant operators.

LINE Popular chat platforms Realized the need to adopt digital tools to make the small restaurant business more efficient to survive and thrive today. Therefore get together with LINE MAN Wongnai Develop new solutions “MyRestaurant” Dedicated tool for restaurant management That will help operators to manage the storefront Manage customer information on one platform, LINE Official Account, efficiently. Suitable for restaurants of all sizes, from small street food to large. This tool can be used for free at any level. Considered to be a good selling aid That every restaurant business must have in this era

3 main features of MyRestaurant, the new helper for SME restaurant business

Online menu is easy to order too. Smart Menu

Electronic menu on LINE Connect to the order receiving systemOf the restaurant directly Customers can scan QR Code To see the menu and press the buttonTo eat food at the restaurant through LINE Immediately, easy to order, no need to mess up, tell your table number, and get quick, no need to be afraid of wrong orders, get a policy. contactless With built-in

Online storefront, custom design as needed via Rich Menu

Sources of various services and promotions Of the shop, offering customers to click and choose as they like in their LINE Official Account, where the shop can design content and offer various promotional services of the store, customizable at any time, such as allowing customers to view online food menus (Smart Menu ) Or click to order food delivery via LINE MAN Wongnai immediately, and can use the links of these buttons to be promoted elsewhere as well

Communicate and market better with a report system

Reports include key data, both Customer Report and Sale Report, allowing stores to gain insights to further analyze their marketing strategies, such as customer group information and food orders. Click to follow LINE Official Account to the sales information. Order details Menu ordered by customers Order frequency and much more. Display results broken down by different categories. Allowing the store to be able to develop and expand the business to the fullest

Ms. Sakulrat Tanyongsiri Business Director SME LINE Thailand Said, “MyRestaurant Is another solution That reflects LINE’s intention to work alongside Thai entrepreneurs in doing business in the digital age. We are not only a platform that connects businesses to more than 47 million LINE users, but also provides tools to empower and elevate restaurants to trade easily. Efficient It can definitely increase sales and create sustainable growth for the restaurant business owners. “

Restaurant businesses can use MyRestaurant for free! Just have the store’s LINE Official Account and use the Wongnai Merchant App together to access it. Interested restaurant operators Can see more details to access it today at https://lineforbusiness.com/myrestaurant/