LINE is preparing to combine the power of 3 services, LINE SHOPPING, LINE VOOM, and LINE MAN, with an investment of over 235 million baht, connecting users’ experiences and returning profits, extending User Experience to reward marketing.
Dr. Pichet Rerkpreecha, Chief Executive Officer of LINE Thailand, said, “LINE is considered the most popular platform among Thais with 50 million users in Thailand, or more than 90% of mobile Internet users in Thailand.
by the past LINE has continued its strategy of synergizing various services on the platform Ready to enhance the seamless digital experience for users by connecting all services to the lifestyle of Life on LINE, reinforcing its leadership as a platform that meets all lifestyles of people with ease of use All services are available on one platform.”
Last month, LINE started the year with a budget of over 235 million baht to create a mega campaign to return profits to users for the first time in 10 years by merging the power of 3 services on the platform, namely LINE SHOPPING, LINE VOOM and LINE. MAN organizes 2 special marketing campaigns starting with “LINE VOOM, Pay Hard, Open the Pump, Get Lucky”
The strategy that will come with entertainment that will connect the experience on the platform in 3 important areas:
- Recreation: Encourage users to enjoy shopping on LINE SHOPPING and enjoy viewing short video content that offers unlimited entertainment on LINE VOOM, as well as ordering food from a wide selection of delicious restaurants on LINE VOOM. LINE MAN
- Rewards & Redemptions: Win prizes in the form of discount codes from using the platform and redeem them for special discounts to be used on LINE MAN. When spending via Rabbit LINE Pay, you will receive additional LINE POINTS that can be accumulated and used instead of cash. in order to continue spending endlessly
- Return: Bringing users back to the platform and enjoying various services again, and winning prizes from various activities on LINE continuously.
for this important marketing campaign It is a very successful start to a new era. With the strength of the LINE platform power that combines a variety of services. Both fun content from LINE VOOM, fun shopping from LINE Shopping, and ordering your favorite food from LINE MAN come together to offer special privileges to users.
It also drives new marketing campaigns that generate broad user engagement on a single platform. All of this has resulted in this mega campaign being well received by users.”
In terms of marketing campaigns between LINE VOOM x LINE MAN and “Shop, Taste, Spend with Code Krotfin”, the marketing campaign between LINE SHOPPING x LINE MAN highlights a strategy to deliver seamless digital experiences. By arranging special offers between services that truly meet every lifestyle and needs of this generation.
for the first campaign “LINE VOOM pay hard, open the pump, get lucky” The campaign between LINE VOOM, the short video platform on LINE, and LINE MAN, during February 16-28, spent over 35 million baht, organizing a promotion, giving out non-stop with the discount code LINE MAN, just enter the LINE application and press Tab 3 “LINE VOOM” just plow the screen. You can easily win a discount code. Throughout 13 days, coupons have been distributed for a total discount of up to 10.4 million baht.
Continue with the campaign “Shop, taste, use with code croatfin” The synergies between LINE SHOPPING, the leader of Thai social commerce, and LINE MAN to please shoppers with a marketing budget of over 200 million to organize a great shopping campaign for customers who buy products from stores on LINE SHOPPING when Spend 300 baht, receive a discount code LINE MAN up to 300 baht and receive a special discount code on a special day, up to 3 times more.
And for every purchase made through Rabbit LINE Pay, you will receive LINE POINTS to collect, redeemable for cash discounts on both LINE SHOPPING and LINE MAN, and receive a special multiplier of LINE POINTS (2 to 3 times) on special campaign days. From LINE SHOPPING, the campaign starts today until March 31, 2022.
The campaign has been fully communicated through various media on the platform, along with the launch of the new generation’s favorite influencer like “James Theeradon” to help communicate the campaign widely through Online VDO Film. Received a better response than expected
These two big campaigns In addition to creating a seamless digital experience on LINE for users, It also enhances the experience on the platform to be as enjoyable as being in a large shopping center. full of satisfying products and services
