SHANGHAI, Feb. 23, 2024 /PRNewswire/ — During the Spring Festival, Shanghai Jing’an established the “Sparkling 100-billion-yuan business districts, Lightening the beginning of a new year. ” The event radiated from the Nanjing Road West zone, created multiple light spots on the entire block’s landmarks, and integrated over a 100-billion-yuan-level themed consumer events and entertainment in the downtown area, connecting the beautiful festive atmosphere of “Loong Teng Jing‘an”.
The West Nanjing Road commercial hub is home to more than 2,000 famous brands worldwide, one-third of Shanghai’s high-energy first stores, and the headquarters of many world’s top brands, which is a “100-billion-yuan-level loong” in Jing’an District striving to build a world-class landmark shopping district, according to Jing’an District People’s Government.
The design team utilized…
