For the past several years, postal service providers around the world have faced new challenges as digitalization has taken hold, a situation that significantly accelerated during the Covid-19 pandemic. The internet and social media platforms that make communication today much easier and faster have brought traditional letter writing almost to a halt, reducing the demand for so-called ‘snail mail’ and postage stamps.
Like its peers around the world, Thailand Post has felt the pinch.
“Thais do not seem to enjoy writing and mailing a letter to communicate with friends and family like they used to. But most of the Japanese still do it,” said Pasu Unhanandana, chief commercial officer of Thailand Post.
The number of letters distributed in the country has declined by 9% per year on average, he notes. The agency saw its revenue earned from the sale of postage…
