“Leicesterton” announces the success of “Chang Cold Brew”, the fastest growing premium Thai beer.

In recent years’elephant‘Organized a 25th anniversary celebration and launched “Cold Brew Lager“Premium Thai beer Which after being marketed at the end of 2019 “Cold brew elephant ” Become the fastest growing young brand on the market

Leicesterton Assistant to the President The CEO of ThaiBev’s Beer Thailand line took over the full role of the beer business on October 1. After taking care of the non-alcoholic beverage business for more than 20 years, revealed that “In the midst of a challenging and ever-changing situation, Chang has maintained a strong operating standard to drive the business. With the intention of delivering quality products to our customers, we never stop creating and developing every product to continuously meet their needs. ”

• Perfection of raw materials “Chang Cold Brew” is made from 100% malt, which is the cornerstone of international quality beer.
• Production process purity “Chang Cold Brew” is the first brand. And the only brand in Thailand Using a special beer filtration process in temperatures below freezing point or Sub-Zero Filtration Process, resulting in a unique soft-flavored, easy-to-drink beer.
• Meticulousness that is tied to the concept of “Lamead” Starting from the selection of the best objects Creating a production process that pay attention to every detail To creating exquisite packaging to deliver a great experience from the brand to the hands of every customer.

Moreover, market research results were also disclosed. Which is another important indicator of “Cold brew elephant“As a spearhead brand that Chang intends to push for the most successful this year and the following year It is also a guarantee that It is a product that can meet the needs of the customer group perfectly.

Thai beer market during COVID 19

Situation of the COVID-19 Outbreak That affect the overall business and economy In particular, Thailand, which has income mainly from tourism or accounts for up to 12% of tourist income, has resulted in a drop in the beer market value. The beer premium market accounts for 10% of the total beer market.

Lesterton said: “Even in times of economic slowdown and the beer market stagnation, ‘Cold brew elephant‘Growth in two digits Meanwhile, the beer market value declined 11% from the same period a year ago. And believe that the Thai economy will be able to recover Adapt and be open to new opportunities Quickly “

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