Lazada sees hefty customer surge
E-commerce pioneer manages to retain the leading position in the segment
Driven by the pandemic, e-commerce pioneer Lazada saw the number of shoppers surge 1.5 times from 2020 to 2021 and sales orders double while retaining the leading position in the segment with more than 30 million active users per month.
The platform indicated it will invest more in discount marketing campaigns to attract new users and retain existing consumers to capture the growth of the online retail market which has reached 356 billion baht in value in 2021.
“Lazada still remains the market leading e-commerce platform with the largest user base in Thailand from…
