Krungthai Card (KTC) is joining hands with JCB, a Japan-based credit card service provider, to launch a credit card in Thailand targeting the upper-end segment.
Both KTC and JCB plan to expand new credit cardholders in the high-end segment in Thailand this year, in line with the recovering economy and strong purchasing power in the premium market segment.
The two firms launched the KTC JCB Ultimate credit card yesterday, focusing on customers with minimum income of 50,000 baht per month.
Rathian Srimongkol, president and chief executive of KTC, said the company plans to increase the proportion of its high-end credit card customers this year, lowering the ratio of the mass market segment, meaning those with a minimum income of…
