KFC, overseen by Central Restaurants Group (CRG), unveiled plans to invest 500 million baht in the transition to digital stores in the coming year. Piyapong Chitchumnong, who oversees quick-service restaurants & Western cuisine, as well as the KFC brand, revealed that the budget is allocated for the inauguration of 15-20 new KFC digital outlets, and the transformation of a similar number of pre-existing branches to match the digital concept.
Within the next 3-5 years, digital stores will form the nucleus of our business strategy. Since the launch of KFC digital stores the previous year, we’ve seen a promising 75% of customers adapting to our digital services, while a quarter still prefer traditional methods, he stated.
The KFC concept has been remodelled to resonate with the evolving lifestyles of our customers, offering an upgraded experience with contemporary design aspects,…
