Branding health

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Branding health

As more customers look to branded residences for a retreat or second home away from urban hustle, well-being needs to be a focal selling point

Villa Thana, one of four models at Banyan Residences Villas Hua Hin.

As the world faces a global health crisis head-on, more people are conscious of well-being and are trying to prevent chronic diseases.

Many lifestyle industries have adapted their products and services to this customer demand, including branded residences, often looked at as second homes for buyers looking for a retreat. A property consultant thinks such residences need to put more effort into emphasising this strength to customers.

Developers and operators in this segment are stepping up their health and safety measures to…

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