Newest recruit to grow brand love back home
Fitness freaks and fruit juice fans probably already know all about “Chabaa fruit juice”. Over the 20 years since its foundation, the Thai fruit juice maker has been driven by its passion to lead premium fruit juice markets with international standards of certification. As such it has earned the trust of consumers in 40 nations around the globe. Now the brand aims to grow more trust among Thai consumers, with proactive marketing to the younger generation under the direction of the company’s latest scion, Kan Kulpiyavaja.
From ambitious teenager to marketing lead
With the attitude that learning should be continuous, Kan Kulpiyavaja decided to study for a master’s in Supply Chain Management from the Marshall School of Business, part of the University of Southern California (USC),…
