K-pop sensation BTS notch up major deals

K-pop sensation BTS notch up major deals

Mixing high and low-cost styles is a well-worn fashion trick and Korean pop sensations BTS are taking this approach to a whole new level with a slew of marketing deals announced last week.

After first agreeing with McDonald’s to promote a new meal selling for just over US$6 (188 baht), the six-strong boyband have also been named brand ambassadors for Louis Vuitton, the purveyor of handbags that sell for well above $1,000.

The Grammy-nominated South…