K-Pop? How about T-Pop? Thai artists shoot for global audience

K-Pop? How about T-Pop? Thai artists shoot for global audience

Move over K-Pop. Here comes T-Pop.

Thai female band Lyra, backed by the world’s biggest music label Universal Music Group (UMG), is hoping to harness its devoted fan base and match the success of South Korean artists who have who turned ‘K-Pop’ into an international phenomenon.

“We have high expectations. We want to introduce … T-Pop music to the world,” said 20-year-old Lyra member Jennis…