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Sunday, May 5, 2024

Jim Thompson aims to become the first global lifestyle brand in Asia

Additionally, there are plans to integrate with the One Bangkok project by opening a large-scale duplex lifestyle store spread over 500 square metres to accommodate clothing and a Jim’s Terrace restaurant.

In addition, the company will refurbish the Jim Thompson flagship store in Suriwong, transforming it into a flagship destination with the addition of a restaurant and café, and collaborating with various fashion designers for events and activities.

This makeover is expected to be completed by the end of 2025 and aims to attract tourists to the revamped and enhanced establishment.

There are currently 25 lifestyle product retail stores and the plan is to expand this number to 30-35.

At the same time, the company plans to expand its market internationally through online channels.

This includes developing websites tailored to local markets and establishing warehouses to…

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