From a small electrical appliance shop on Phatthanakan Road in Bangkok three decades ago, Jay Mart has become a tech-driven empire with a market cap of 35 billion baht under the reins of Adisak Sukumvitaya, who controls the business under the maxim “be first and stay different”.
The 65-year-old chief executive of SET-listed Jay Mart believes the company’s flourishing growth can serve as a model for others.
In 1990, the company began with 2 million baht in cash through the sales of electrical products on a hire-purchase instalment basis — a model inspired by Singer Thailand.
The firm was the first to provide…
