Founded in 2010, Beijing-headquartered iQiyi is one of the biggest on-demand video platforms in the world. Its users spend around 8 billion hours watching videos on iQiyi each month. The streaming giant launched an international version of its app in 2019 and subsequently formed a series of strategic partnerships with media networks outside of China, such as Astro in Malaysia and MNC Group in Indonesia.
As of December 2020, iQiyi has 101.7 million subscribing members and 100.7 million individuals with trial memberships globally.
The company officially opened a regional headquarter in Singapore in December last year and hired several industry veterans to lead its operations in Southeast Asia, one of whom is Anna Pak Burdin, head of business development of iQiyi International. Prior to landing this role, Burdin spent years working at American media corporation Discovery, having held…
