Chinese streaming giant iQiyi and Singapore-headquartered entertainment company G.H.Y Culture & Media signed a memorandum of understanding yesterday to form a Singapore-based talent management agency for the South-east Asia market.
Local actor Tay Ping Hui (photo, in a still of The Ferryman: Legends Of Nanyang), who is represented by G.H.Y, is set to be the first talent under Uni-Icon Entertainment.
The joint venture aims to identify and promote talent in South-east Asia via a talent search programme that will air on iQiyi International streaming platform.
The show will scout for talent from countries like Singapore, Malaysia, Thailand, Indonesia and the Philippines. Details on the show will be released at a later date.
The talent agency will help to promote regional stars in China as well.
In a press statement, Mr Kuek Yu-Chuang, vice-president of international business at iQiyi,…
