Thailand-based InsurTech, The Roojai Group, has acquired Lifepal, the leading online insurance broker in Indonesia, cementing the group’s position in Southeast Asia’s most populous country.
In a statement, Roojai said, “In the past year, Lifepal has been looking for a hands-on new investor with deep insurance knowledge and they have found the perfect match with Roojai. The acquisition marks a synergy of strengths: while Lifepal will provide access to the largest online distribution channel in the country, Roojai will improve the company’s performance thanks to its proprietary pricing, underwriting technology, and overall excellent customer experience.
“Both companies will work on expanding their product offerings and online and offline distribution, ensuring a comprehensive and customer-centric approach to insurance services. Roojai’s track record in Thailand, where it ranks #3 as the “top of mind” car insurance brand and #1 in customer experience, sets the stage for similar success in Indonesia.”
Lifepal’s operations will remain independent from Roojai Indonesia, with Lifepal continuing to deliver online comparison services for car and health insurance.
Both Roojai Group and Lifepal aim to continuously innovate to offer the best customer-centred insurance services in Indonesia and elsewhere in the region.
The Roojai Group, established in 2016, includes Roojai Thailand, the leading digital insurance company in the country; MrKumka, an online insurance comparison website in Thailand; and Roojai Indonesia, which launched in 2022 to provide the same competitive products and customer experience to Indonesian consumers.
Lifepal was launched in 2019 in Indonesia to help customers “compare, save, claim” their insurance products.
