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Tuesday, April 30, 2024

Instant noodle store an unlikely hit with Thai youth

Thailand’s Since Good Noodle store stocks more than 70 types of instant noodles from across Asia and allows customers to eat them in-store

BANGKOK, Thailand – In Thailand, a country famous for its flavorful, spicy cuisine and street food, instant noodles may seem an unlikely culinary hit.

But for teenagers like Ratchadaporn Krongngam, a store that stocks more than 70 types of instant noodles from across Asia and allows you to cook and eat them immediately is an experience worth savoring.

Instant noodles are displayed at the Good Noodle store in Bangkok, Thailand, March 21, 2022. Picture taken March 21, 2022. REUTERS/Athit Perawongmetha

Since Good Noodle opened in a Bangkok mall last October, it has seen thousands of young customers browse its bright orange shelves for noodles from Indonesia, South Korea, China, Taiwan, and Hong Kong.

People browse…

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