Initiative is appointing Sora Kaitkanarat to be its new CEO in Thailand, effective immediately, moving into the role from his prior position as chief strategy officer of Mediabrands Thailand.
With a background in strategy and business development, Kaitkanarat will be tasked with rapidly expansing Initiative’s core competencies in the market as driver of business growth using ‘Cultural Velocity’.
Kaitkanarat has more than 23 years’ specialized experience in advertising, brand consultancy, and media. He started his career at Dentsu Young & Rubicam as a strategist before joining Lowe (Lintas) Thailand to lead strategy and business development in 2000, then joined Euro RSCG (Havas) as managing director, and moved to Mediabrands in 2012 as managing director of strategy and innovation, before advancing to chief strategy officer of Mediabrands Thailand.
While regional and global…
